Alfa Communications, January 15, 2020

Oggy Popov will continue to manage Prospecto Group as CEO

Oggy Popov

Offerista Group, the main provider of digital commercial marketing in the DACH region, is merging with Prospecto Group, the leading provider of digital marketing solutions in Central and Eastern Europe. Offerista and Prospecto customers will largely benefit from a wider coverage of at least 39.5 million consumers in Europe each month as well as the opportunity to extend their campaigns in new markets. Oggy Popov will continue to manage Prospecto Group as CEO.

Prospecto Group, with its head office in Sofia, Bulgaria, is a provider of Drive2Store solutions with over 100 retail customers in 16 Central and Eastern European countries and more than 30 employees at the Sofia, Budapest and Bucharest sites. 

“Following the takeover of the Austrian company wogibtswas.at GmbH in 2018, we are looking forward to the merger with Prospecto Group and the continued successful expansion into new markets in order to offer our customers even better solutions with greater coverage,” says Benjamin Thym, Managing Director of Offerista Group GmbH.

Prospecto and Offerista “Over the past few years, Prospecto Group has achieved enormous growth in Central and Eastern Europe with more than 100 retailers and brands. In Offerista Group, we have found a partner with a strong vision and immediately recognised the benefits of merging our team and services into a larger group with a wider-reaching network and greater resources. This acquisition is also a wonderful recognition of the work that our team has done,” adds Oggy Popov, CEO and founder of Prospecto Group.

About Offerista Group GmbH

Offerista Group GmbH is the leading provider of digital commercial marketing in the DACH region. The company regularly reaches out to 39.5 million consumers each month. With a team of more than 110 employees in Europe, Offerista provides cross-channel support for retailer and manufacturer brands across all industries throughout their journey to customers. Offerista advises on all matters from branding through to selling off with individual, digital solutions based on a 360° approach for location-based marketing of offers and branches. In addition to its headquarters in Dresden, other sites include Berlin, Essen, Vienna, Paris, Sofia, Budapest and Bucharest. The managing directors are Tobias Bräuer and Benjamin Thym.    

About Prospecto Group

Prospecto Group is a Drive2Store provider based in Sofia with over 100 retail customers and a team of more than 30 employees. The company operates a wide-reaching network in 16 European countries with a strong focus on CEE markets with offices in Sofia, Budapest and Bucharest.